• Research is suggesting that ultra-processed food (UPF) is bad for us and should be avoided

• The UPF term is vague and poorly defined, yet a large proportion of what you might buy from the grocery store seems to fall under this umbrella term

• Advice to limit or even completely avoid everything this encompasses is unrealistic and not much help when trying to conduct your grocery shop

The Problem

• Ideally, we want to see an icon displayed on food packaging to indicate the level of ultraness of the product inside

• Until this happens, we need a framework to assess and compare different products for ourselves

• This is what we're aiming to establish by creating a system for the classification of UPF products into a series of categories

Our Mission

• Makes use of information already available on the product packaging

• Quantifies the degree of ultraness of a UPF product

• Provides a result that is easy for consumers to understand

• Can be applied by consumers themselves, should they wish to use it

• Could eventually be displayed on the product packaging as a single overall indicator

Our Method